Big waves
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MEDIA

The Talisker Whisky Atlantic Challenge is a fast-growing race gaining lots of media attention. The race is becoming more famous and thus getting increasingly more screen time on TV, internet, radio, newspapers and talks.

 

WORLDWIDE COVERAGE

So far, teams from all over the world have participated including: UK, Ireland, USA, South Africa, Spain, Romania, Norway, Sweden, Australia, New Zealand, China, Finland, Netherlands, Italy, Switzerland, Wales, Scotland, Northern Ireland, Egypt, Ukraine & Antigua. A truly global event, each team draws significant fan and media attention from their home country. The Talisker Whisky Atlantic Challenge is the key international event in ocean rowing.

20

million

accounts reached on social media

3,7

million

watched videos

2500+

articles of media coverage

 

80

million

tv viewers

 

million

euro in advertising value

 

6,7

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